A couple of weeks ago, I got invited to see Thor: The Dark World at the critics' pre-screening. For some reason, however, the theater wasn't able to get the film working, so everyone in attendance got to take a complimentary ticket as an apology. Now, I could have gone back to see the most macho-est of heroes, but I decided to go see the movie with the pretty pretty princesses with the HUGE eyes.
Is that even a surprise anymore?
- Does Disney still market their movies? I mean, I kinda had my eyes on Frozen for a while, but I don't think I actually heard anything about it at all. No commercials, no billboards, nothing. Did anybody know this movie was coming out?
- And what's with Disney movie titles nowadays? You've got Tangled, Brave, and now Frozen? It's like they used up the whole budget on the animation, and they could only afford one word for the movie posters.
- Man, musically, Disney has just not got the chops anymore. The beautiful, classic musicality of earlier soundtracks has been replaced by this strange, half-pop/half-Broadway feel that clashes with the visual aesthetic.
- Oh, and the line, "We finish each other's sandwiches"? Way funnier when Arrested Development did it. Ten. Years. Ago.
- Okay, seriously: what the ^%$# is going on with Disney and hooved animals acting like dogs? Reindeer don't DO that stuff! Well, at least the reindeer here isn't as annoying as that $#%in' horse from Tangled.
- No, THAT particular obnoxious niche is filled by the bloody snowman. I REALLY hate the goofy-looking sidekick that serves no purpose other than to sell the movie to the kiddies. Do the producers really not trust a story to resonate with children unless there's a frickin' plushie in the ensemble?
- It's great to see the art of cartooning continues to influence 3D animation. Disney's computerized people have never looked sillier - and I really do mean that in the best way. There are some great character designs here.
- There's definitely a healthy dose of Disney romance here, but the real love story is between the two protagonist sisters. Disney has finally learned to create some really great female leads, and these two are among the best.
- Remember the reindeer I complained about not five minutes ago? Actually not that bad at all. Sven the reindeer is attached to male lead Kristoff, and they've got this great chemistry. You know what they say about a man and his car? It's something like that, and it's believable in a way Maximillian the horse never was.
- Oh, and how about that villain? Uh-MAZ-ing! You don't expect him to be quite that sinister when you first see him and how silly he is, but, brother, he is SOMETHING else.
- Wait, Idina Menzel is in the cast? Well, that explains the Broadway vibe. She and the other singers really nail their parts, and they save a lot of the lackluster music, turning it into something memorable.
- These Disney CG movies sure do have a lot of dancing in them. My favorite scene from Tangled was definitely the dance in the town square, and Frozen has similar scene right near the beginning. Not as epic as the Tangled dance, but nice nonetheless.
- Tangled struggled to weave the comedic scenes together with the dramatic ones. Frozen has a similar problem, but it's far less pronounced. Actually, the human characters have some of the best comedy in the movie, and it never feels forced. They've come a long way.
- STAY until the END of the credits. I thought that was just a thing people did in movies nowadays. Yet there I was, laughing at some of the best post-film jokes I've ever seen, and I was the only one in the theater. Incredible.
- And speaking of endings, Frozen has one of the best I've ever seen. It's the perfect fairy-tale ending: touching, empowering, and completely in line with everything that came before it. Even that doofy-looking snowman couldn't completely kill the mood.
- Verdict: Come on, guys, it's a Disney fairy tale. Of COURSE it's amazing. Go see it. Now.
1 comment:
http://variety.com/2013/film/columns/why-disneys-marketing-campaign-doesnt-do-frozen-justice-1200908996/
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