Social Graces and Button Clicks

Back in our grandparents' day, there existed a social expectation of reciprocity. Good manners demanded you to respond to letters you received in the mail or visit someone who had been to see you the week before. Even an invitation to a social function came with the expectation of a written RSVP.

In today's world of social media, it seems the same expectations still exist. Photo tags demand comments, comments demand responses, and all friendings and followings should be mutual (Google+ would beg to differ, but what do they know). Frankly, it can be difficult to keep up with all the responses and repostings that modern online etiquette demands.

Thank goodness for the Facebook "Like" button.


The "Like" button can indicate a variety of things - assent, satisfaction, and even pleasure. Most often, however, it fills the role of an expected response - "I appreciate that you acknowledged I have something to say."

The "Like" button also frees us from the chains of reciprocity. Once something is "Liked," no more action is needed. Someone may, if they choose, "Like" a post in return for the "Like" they received, but no such demand is made. And it's impossible to "Like" a "Like," for that would lead to a "Like" on a "Like" on a "Like," and that's the doorway to madness right there.

The Facebook "Like" button - one more way the internet helps you be less polite.